Medical SEO is short for search engine optimization. Medical SEO involves the process of improving your medical website’s rankings in search engines for targeted keywords and search queries “organically” (without paying for ads). In other words, SEO for medical practices means putting together an SEO strategy that makes your medical website and its pages show up high in search engine rankings for keywords that potential patients are searching for – which will generate user traffic without paying for ads.

Every time a desktop or mobile search occurs on a search engine such as Google, the search engine uses algorithms that decide which pieces of content to show first based on what keywords were typed into the search box. Medical SEO today takes into account not only keywords, but online reviews, content quality, listings, backlinks, and more.

As search algorithms have become smarter and medical website SEO competition increases it is critical to have a comprehensive medical SEO strategy.